Samson Binutu is a Nigerian-American cinematographer and director from PG County Maryland, based in Los Angeles. He is known for his dreamy aesthetic and his affinity for abstraction, challenging visual norms by creating pieces that encourage contemplation. His study of photography and music has greatly influenced his approach to detail and storytelling.

His work is driven by a deep curiosity about people—their emotions, their stories, the moments that shape them. Through intimate storytelling and visually immersive concepts, he seeks to capture the quiet, unspoken beauty of human connection. Whether it’s a fleeting glance, a shared silence, or the weight of a single decision, Samson’s approach invites audiences to not just see, but to feel.

He loves telling stories centered on immigrants and children of immigrants because they reflect his own experience. As a first-generation Nigerian American, he is drawn to the moments where culture, family, and identity intersect, exploring how cultural backgrounds shape who we become. He believes these stories deserve greater representation on screen because they make those who share these experiences feel seen and invite others into worlds they may never have understood.

The diversity of his work spans from commercials and music videos to independent projects such as short films. Samson has served as a Director of Photography and Director for numerous brands, including Netflix, Google, NPR, lululemon, BET+, Under Armour, HOKA, Capital One, and more.

He is a 2025–2026 Year Three cohort member of Issa Rae’s ColorCreative Find Your People Program as a cinematographer.

Samson also leads the production company Cruefilms, which was founded in 2019.

Email: samson@cruefilms.co